STUDENTS FROM
ORANGE
HIGH SCHOOL
COMPETE IN THE GOT MILK? COMPETITION
Orange, CA - Career Technical Education students from the Art of Graphic Design ROP program at Orange High School recently participated in a unique hands-on advertising competition to celebrate the 15th year of one of the most recognizable taglines in the United States: GOT MILK?. Sponsored by California Milk Processor Board (CMPB), the creator of GOT MILK?, and its advertising firm, San Francisco-based Goodby, Silverstein and Partners (GSP) this six week project culminated on November 10th with an all-expenses paid fieldtrip to San Francisco where five Orange High School students represented their fellow classmates and presented their campaign idea to the judges.
Chaperoned by Orange High School Assistant Principal Christine Hale and ROPInstructor Edward Hansbury, Design | Orange students Brianna Flores, Gabriel Peterson, Brennan Tucker, Edgar Campos, and Sofia Raygoza presented a creative concept that truly impressed the panel of prestigious judges. Orange High’s mythical, story book- themed concept featured Dr. Lactase, the protagonist, who travels from town to town, introducing people to milk: a superdrink that will help cure people of the ailments they suffer, like PMS, weak bones and unhealthy hair. Along the way, he recruits these people to join his caravan to spread the health benefits of milk. The students also presented additional ways, outside of TV, to market the concept via online and merchandising. The students received second place for their efforts and the class was awarded $1000. For more information about the competition, please visit www.designorange.org.
Congratulations Orange High School and ROP Instructor Ed Hansbury for a job well done!
The Design Orange Team at Goodby, Silverstein and Partners in San Francisco
(left to right): Brianna Flores, Gabriel Peterson, Brennan Tucker, Edgar Campos, and Sofia Raygoza
The Design Orange Team presents their concept to the panel of
judges in San Francisco on November 10, 2008.
Gabe Peterson presents the character
"Slice and Dice" to the judges.
BP AMERICA INC. AWARDS $500 TO
GARDEN GROVE UNIFIED SCHOOL DISTRICT’s
ROP ANIMATION Program
ROP’s animation program at the Garden Grove Unified School District is the beneficiary of a $500 gift from BP America Inc. and its Fabric of America Fund.
The cash award will be used to supplement equipment and supply purchases for the ROP animation program, housed this year at Bolsa Grande High School under direction of teacher Gloria Wargo.
The corporation’s Fabric of America Fund supports programs, organizations, and individuals making a difference in the lives of residents in local communities throughout the nation.
BP is the leading producer of oil and natural gas in the United States, and the largest investor in U.S. energy development.
The Garden Grove Unified School District serves most of Garden Grove and portions of Santa Ana, Westminster, Fountain Valley, Cypress, Stanton, and Anaheim.
Congratulations to the Garden Grove Unified School District’s ROP Animation program!
CENTRAL COUNTY ROP STUDENTS SELECTED TO COMPETE IN GOT MILK? 15TH ANNIVERSARY PROJECT
It's been fifteen years since the first GOT MILK? commercial appeared changing pop culture and the field of advertising. To celebrate this milestone anniversary, the California Milk Processor Board is sponsoring a statewide high school competition challenging students to create a campaign idea for what could be next for GOT MILK? Central County ROP is pleased to announce that students from the ROP Art of Graphic Design and Art of Animation classes at Orange High School have been selected as one of three teams to compete in this unique competition.
The project kick-off was held on September 24 when employees of longtime GOT MILK?'s ad agency Goodby, Silverstein & Partners traveled to Orange High to teach the students about the GOT MILK? brand and the principles of advertising. Students then formed a mock advertising agency responsible for conducting research, writing strategic plans and interacting with clients. The project will end in late November when five student leaders from Orange High will fly to San Francisco to present their concepts to Goodby top creatives and founder Jeff Goodby. The school with the best concept will win statewide bragging rights and a prize worth $2000 for the class.
Click here to read a New York Times article about the contest.
TOP ROP STUDENTS HONORED AT COUNTY AWARDS CEREMONY
Five students from Central County ROP were honored at the annual CAROCP Distinguished Student Awards on May 30th at the Orange County Department of Education. Joined by more than 200 family members, friends, and ROP staff members, each award recipient received a monetary prize of $400 as well as other donated prizes from local businesses.
This year’s distinguished students from Central County ROP are (pictured from left to right):
Adrian Perez
Bridgestone/Firestone Automotive Student of the Year
Santa Ana High School
Teacher: Dan Curiel
Nominator: Elizabeth Alamo, Career Technician, Santa Ana HS
Brandon Martinez
Most Inspirational Student of the Year
Canyon High School
Teacher/Nominator: Susan Damon
Ashley Gsell
Heart & Soul Award
Orange High School
Teacher/Nominator: Nancee Hoertz
Lyn Montes
Adult Student of the Year
Ritchey Center – Santa Ana
Teacher/Nominator: Joy Fischl
Oscar Hernandez
High School Student of the Year
Garden Grove High School
Teacher/Nominator: Joon Kim